Plant-based: Paired to Perfection

The global plant-based protein supplements market is projected to reach USD 7.4 billion by the end of 2025, with annual growth predicted to outstrip the overall sports nutrition market. Plant-based protein appeals to consumers who are looking to improve their health while at the same time, embracing a more sustainable diet, especially as they take a more holistic approach to their health and well-being.

Consumer expectations are skyrocketing and they want plant-based protein to deliver on their nutritional targets without compromising on taste. To gain insights into the taste challenges consumers face when purchasing plant-based protein, Synergy has conducted a primary research with consumers who had purchased plant-based nutritional products in the past 6 months.

Drawing on years of experience in delivering captivating taste performance in high protein products, Synergy Flavors has established an analytical-based approach to help fuel your plant protein product development. By identifying the perceived volatile flavor compounds in key plant-based offerings, our flavor creation team can help optimize flavor profiles specifically formulated to perfectly pair with plant-based proteins.