Insights

Consumer trend analysis is not a new concept in the food industry, but what is groundbreaking is being ahead of the game in predicting and implementing change. At Synergy Flavors, we idealized a futurist program for our customers that would do just that.

Known as “the most exciting two minutes in sports,” three-year-old thoroughbreds will compete Saturday in “the run for the roses,” during the 149th Kentucky Derby.

Prior to the pandemic, every aspect of life seemed to operate at record speed. We rushed out the door to get to work or school on time, ate lunch at our desks and raced home to squeeze in maybe an hour or two of “me time” before waking up to do it all over again.

The pandemic changed the way we see food and beverage. During lockdowns, we became chefs to make ethnic cuisine at home, bartenders to mix up a premium drink at the end of a long day and baristas to pour ourselves the perfect cup of coffee to start each day.

Consumer trend analysis is not a new concept in the food and beverage industry. What is groundbreaking is being ahead of the game in predicting behavior changes and analyzing the effects the trends might have in food and beverage.  

Identify, Interpret, Implement – the three I’s of Next Wave, a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.