Insights

Consumers are looking for an experience-driven culinary journey rather than traditional tastes and aromas. According to Tastewise’s Confectionery Flavor Trends report, experiential flavors linked to unique and artisanal products gained about 6.5% of consumer discussions and 12% of the market is looking for indulgent flavor experiences.

The “ber” months as they have been fondly labeled on social media were welcomed with excited anticipation this year. September through December (the “ber” months), social media is abuzz with food and drink that captures the essence of fall and winter or the taste of the holidays.

Inflation and shrinkflation are taking a toll on consumers’ wallets. The price continues to climb for everyday goods as the weight or size gets smaller, making us all more conscious of our spending habits.

Earlier this year, we identified Botanical Bounce Back as a trend to watch in non-alcoholic drinks, citing wellness as a key factor in continuing to see this flavor category flourish.

Whey protein has become one of the most popular and recognized supplements in the nutrition segment because of its reported health and wellness benefits. It’s a staple in the fitness community, but whey protein is not only used by dedicated athletes today.

The US flavored alcoholic beverage (FAB) retail market has continued to climb in value, with Innova Market Insights forecasting an 18% CAGR from 2021-2023, bringing the value to just under $18 billion. Surpassing other countries in terms of growth and dollar value, the US often leads in new product innovation globally.