Insights

Discover the Next Wave of Innovation with Synergy Flavors at IFT
Consumer trend analysis is not a new concept in the food industry, but what is groundbreaking is being ahead of the game in predicting and implementing change. At Synergy Flavors, we idealized a futurist program for our customers that would do just that.
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RTD Bourbon Cocktails and Kentucky Derby Weekend
Known as “the most exciting two minutes in sports,” three-year-old thoroughbreds will compete Saturday in “the run for the roses,” during the 149th Kentucky Derby.
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Next Wave of RTD Alcohol: Breakfast Expanded
Prior to the pandemic, every aspect of life seemed to operate at record speed. We rushed out the door to get to work or school on time, ate lunch at our desks and raced home to squeeze in maybe an hour or two of “me time” before waking up to do it all over again.
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Next Wave of RTD Alcohol: Edible Escapism
The pandemic changed the way we see food and beverage. During lockdowns, we became chefs to make ethnic cuisine at home, bartenders to mix up a premium drink at the end of a long day and baristas to pour ourselves the perfect cup of coffee to start each day.
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Next Wave of RTD Alcohol: Digital Natives
Consumer trend analysis is not a new concept in the food and beverage industry. What is groundbreaking is being ahead of the game in predicting behavior changes and analyzing the effects the trends might have in food and beverage.
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Next Wave of RTD Alcohol: Self-Care
Identify, Interpret, Implement – the three I’s of Next Wave, a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.
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