Insights

The Taste of Prebiotics: Where Flavor Meets Function

Gut health is going mainstream — and it’s delicious.  As consumers continue to prioritize wellness, prebiotic beverages are carving out a strong position in the functional drink space. These products combine science-backed benefits with craveable, nostalgic flavors, offering a compelling blend of indulgence and functionality.

Market & Industry Insights

Inspiring Seasons: Fall Flavors

As autumn settles in, the world transforms with vibrant leaves and a crispness in the air that signals the arrival of cozy comforts. This season is all about embracing warmth, nostalgia, and the familiar tastes that bring people together. From smooth pumpkin pie and spiced cider to juicy roasted turkey and sweet caramel treats, fall […]

Beverage

#WaterTok – The Digital Wave Quenching Modern Thirst

Hydration is trending—and it’s never been more expressive. What was once considered a bland necessity is now a canvas for creativity, thanks to the viral #WaterTok trend. With over 1 billion views on TikTok (Innova Market Insights), this movement has transformed water into a customizable, expressive ritual — redefining how consumers approach hydration and what […]

Consumer Insights

The New Whey: Personalized & Flavorful

In the ever-evolving world of sports and functional nutrition, whey protein continues to be a cornerstone. But today’s consumers are no longer satisfied with one-size-fits-all solutions. They’re seeking personalized nutrition that aligns with their lifestyles, goals, and taste preferences.

Consumer Insights

How Indulgence, Innovation and Identity are Shaping Ice Cream Trends

Ice cream is no longer just a summer treat — it’s a canvas for creativity, a vessel for nostalgia, and a reflection of evolving consumer values. Ice cream trends in the US and Canada are undergoing a flavorful transformation, driven by indulgent experiences, global inspirations, and a growing demand for authenticity and sustainability.