Insights

Food & Beverage Trends

Hojicha: The Roasted Green Tea Transforming Savory Cuisine

Once a humble Japanese tea, hojicha — a roasted green tea with a mellow, nutty character — is now making waves in the culinary world. Known for its toasty aroma, caramel-like sweetness, and subtle smokiness, hojicha offers a comforting yet complex flavor that chefs are embracing as a seasoning and ingredient in savory applications. Unlike grassy sencha or creamy matcha, hojicha’s roasted profile brings depth […]

Food & Beverage Trends

5 Trends to Watch 2026: Coffee & Tea

Coffee and tea have always been more than beverages, but in 2026, they are becoming powerful platforms for wellness, personalization, and experience. As consumer expectations evolve, these categories are moving beyond traditional routines to deliver functional benefits, emotional connection, and elevated flavor moments throughout the day. 

Food & Beverage Trends

5 Trends to Watch 2026: Nutrition

As the nutrition category continues to mature, innovation is no longer just about adding more functionality — it’s about refining how consumers experience it. From lighter formats and cleaner energy to flavors that invite repeat purchase, 2026 is shaping up to be a year where performance meets personalization. 

The alcohol category is being defined less by excess and more by intention, experience and elevated flavor. As consumer priorities continue to shift toward wellness, moderation, and authenticity, alcohol brands are reimagining what it means to drink well. From low- and no-alcohol innovations that rival traditional spirits, to globally inspired ingredients and immersive cocktail rituals, the […]

Food & Beverage Trends

5 Trends to Watch 2026: Savory

Savory is stepping into the spotlight in 2026, driven by consumers craving bold, layered flavors and multi-sensory experiences. From adventurous sweet-and-savory mashups to smoky, charred profiles and globally inspired hero ingredients, the savory category is evolving beyond tradition.  

Food & Beverage Trends

5 Trends to Watch: Sweet Goods

Sweet goods are entering a dynamic new phase in 2026, where indulgence meets creativity and sensory excitement. Consumers are craving more than just flavor—they want experiences that feel shareable, nostalgic, and adventurous.