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Your new flavor forecast

Innovation is the lifeblood of success. Nowhere is this more evident than in the sports and performance nutrition market, where savvy consumers actively seek the latest nutritional science delivered in new and interesting formats and flavors.

According to data from Mintel, the importance of flavor is a key purchase driver - over 75% of consumers are influenced by flavor choice when purchasing a sports nutrition product - so creating innovative flavors for this market must remain a priority for any brand looking to thrive.

As part of our ongoing flavor exploration journey and following on from last year’s exciting flavor trends, which took its inspiration from the Americas, this time the research has turned to the Mediterranean to uncover a hotlist of ten emerging, growing, mainstream and established flavor trends with growth potential in the global sports nutrition market.

Once again we have utilized world class trend data, including recent product launches, internet search trends and social media to identify trending flavors in and around the Mediterranean, which could add some taste appeal to many sports nutrition products over the coming years.

VOLUME TWO

Download our brochure to find out what we're predicting as the future trends of sports nutrition and why.

Sitting where Asia, Europe and Africa converge, the Mediterranean region has long been a melting pot of people and cultures, so what better place to continue our journey of discovery for the latest flavor trends? 

Mediterranean regions such as Italy, Spain and France, in particular, have traditionally been viewed as culinary hotbeds. However, we’re seeing an increase in product launches and restaurant openings of less mainstream cuisines, such as Turkish, Lebanese or Egyptian.

This is why for our second volume of our Flavors of the Future research, we have turned to the Mediterranean for inspiration, identifying ten flavor profiles from the region which have mainstream potential for sports nutrition products worldwide.

In case you missed it: you can also find out which flavors we highlighted as trending in North and Latin America

Fill out the form below to download a copy of your Flavors of the Future brochure and discover the hottest new sports nutrition flavor trends from the Mediterranean, North America and Latin America.