Consumers Prefer the Taste of Pure Vanilla Extract in Sweet Treats
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Nearly half of consumers say it’s most important for them to have natural vanilla flavor on the label when buying sweet treats, but when it comes to taste, 46% prefer pure vanilla extract, according to a new survey conducted by Synergy Flavors.
What’s more, 93% of consumers also say they are willing to pay more for pure vanilla extract on the label.
At Synergy, we combine state-of-the-art technology with traditional artistry to provide the finest vanilla solutions. We have worked with our suppliers for decades to set high-quality standards and expectations for the lifecycle of the vanilla beans we purchase.
Contact us to gain further insights into consumer preferences for vanilla in sweet treats or to schedule a tasting session.
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