Consumers Prefer the Taste of Pure Vanilla Extract in Sweet Treats

Nearly half of consumers say it’s most important for them to have natural vanilla flavor on the label when buying sweet treats, but when it comes to taste, 46% prefer pure vanilla extract, according to a new survey conducted by Synergy Flavors.

What’s more, 93% of consumers also say they are willing to pay more for pure vanilla extract on the label. 

 At Synergy, we combine state-of-the-art technology with traditional artistry to provide the finest vanilla solutions. We have worked with our suppliers for decades to set high-quality standards and expectations for the lifecycle of the vanilla beans we purchase. 

Contact us to gain further insights into consumer preferences for vanilla in sweet treats or to schedule a tasting session.