Insights

Consumer Insights

Boosted Beverages: How Flavor Is Redefining Functional Nutrition

Protein may dominate the nutrition conversation—but beverages are where it’s being won. As consumers increasingly expect health benefits without changing their routines, drinks have become the most convenient, craveable way to deliver nutrition. From protein and prebiotics to vitamins and minerals, beverages are no longer just hydrating—they’re working harder. 

Flavor-First Innovation for the Next Generation of Nutrition Products Protein is no longer just a functional ingredient – it’s a platform for innovation. For nutrition product manufacturers, the rapid rise of protein across categories presents a clear opportunity: win on flavor while delivering on function. 

Food & Beverage Trends

Trendspotting: What’s Hot in Sauces, Dips, and Dressings?

No matter the season, sauces, dips, and dressings remain essential players on the plate. From appetizers to entrées – and even desserts – these flavorful staples are woven into nearly every eating occasion, and consumers are taking notice.  

Innovation & Ingredients

Dairy Reinvented: Indulgence, Function & Authenticity in 2026

Insight Led Opportunities for Innovation, Powered by Authentic Dairy Flavors  Around the world, consumers are redefining what dairy means to them. They’re seeking elevated indulgence, authentic craftsmanship, and functional benefits that align with evolving lifestyles—from GLP1influenced eating habits to global flavor exploration. New data from Innova and Synergy’s own 5 Trends to Watch in Dairy 2026 paint a clear picture: dairy is no longer just a […]

Food & Beverage Trends

Hojicha: The Roasted Green Tea Transforming Savory Cuisine

Once a humble Japanese tea, hojicha — a roasted green tea with a mellow, nutty character — is now making waves in the culinary world. Known for its toasty aroma, caramel-like sweetness, and subtle smokiness, hojicha offers a comforting yet complex flavor that chefs are embracing as a seasoning and ingredient in savory applications. Unlike grassy sencha or creamy matcha, hojicha’s roasted profile brings depth […]

Food & Beverage Trends

5 Trends to Watch 2026: Coffee & Tea

Coffee and tea have always been more than beverages, but in 2026, they are becoming powerful platforms for wellness, personalization, and experience. As consumer expectations evolve, these categories are moving beyond traditional routines to deliver functional benefits, emotional connection, and elevated flavor moments throughout the day.