Insights

Market & Industry Insights

Less Sugar, More Flavor: Why Cutting Sugar Is a Top Priority for Beverage Brands

Today’s beverage landscape is all about offering healthier options, and sugar reduction sits at the top of brands’ to-do lists. Health experts and governments have been pushing for lower sugar – WHO recommends free sugars be under 10% of calories, and even tighter (≤5%) if possible.

As 2025 unfolds, beverage brands are diving into an exciting evolution marked by boundary-pushing flavors, functional benefits, and global inspiration. From coffee to cocktails, hydration to herbal infusions, consumers are demanding more: more purpose, more novelty, more storytelling.

Food & Beverage Trends

Fire & Spice: Turning up the Heat with Bold Flavors

Embraced for bold flavors and perceived health benefits, spicy dishes continue to captivate taste buds across cultures and cuisines. Globally, 22% of consumers are looking for more intense, bold flavors and 15% seek more complex flavors, according to Innova Market Insights.

Market & Industry Insights

Inspiring Seasons: Spring

Spring is the season that brings a wave of fresh inspiration to the palate as the world thaws and blossoms. This season is all about crisp, bright, and aromatic flavors that reflect the energy of new beginnings.

Food & Beverage Trends

From Chaat to Chai: Exploring Indian Street Food Delights

Indian street food is a culinary adventure that dates back hundreds of years, with its origins intertwined with ancient trade routes. Known for its vibrant colors, bold flavors, and aromatic spices, Indian street food offers a sensory experience like no other.

Consumer Insights

Exploring the Vibrant Street Food Cultures of Thailand and Korea

Street food is an integral part of the culinary landscapes of Thailand and Korea, offering a rich tapestry of flavors, traditions, and innovations. Join us as we explore the popular dishes, beverages, and evolving trends in these two dynamic food cultures.