Insights

Market & Industry Insights

Inspiring Seasons: Winter Flavors

Winter Flavor Trends: Indulgence Meets Innovation Winter is the season of indulgence and creativity—a time when vibrant citrus, aromatic botanicals, and warming spices come together to inspire unforgettable culinary experiences. Today’s consumers crave originality and sophistication, and winter flavor trends deliver exactly that. From cocktails layered with maple’s rich complexity to artisanal sipping chocolates infused […]

Food & Beverage Trends

A Sensory Explosion of Flavor, Texture & Imagination

Halloween 2025 is redefining indulgence. Gone are the days of simple sweets. Today’s candy is a multi-sensory experience, blending bold flavors, layered textures and playful formats that surprise and delight. This season’s trends offer a thrilling glimpse into the future of confectionery.

Food & Beverage Trends

Functional Waters: Hydration with Purpose

Water is evolving — and so are consumer expectations. Today, hydration is no longer just about quenching thirst. It’s about supporting wellness goals, enhancing mood, and delivering benefits in every sip. Consumers are all in on hydration and health, and they’re pushing water further than ever before. 

Consumer Insights

The Rise of Non-Dairy Milk: Flavor & Function

In just over a decade, non-dairy milk has gone from a niche option on grocery store shelves to a mainstream staple in homes, cafés, and restaurants across the globe. Once led by soy milk, today’s marketplace includes almond, oat, coconut, cashew, rice, pea, and emerging options like hemp and barley. Non-dairy milk has grown into […]

The Situation at a Glance The global flavor industry is experiencing an unprecedented price surge on synthetic vanillin and ethyl-vanillin — two of the most widely used aroma compounds in food and beverage — from Chinese suppliers. Driven by raw material scarcity and pricing pressures, recent US trade action amplified this as the US Department […]

Food & Beverage Trends

The Taste of Prebiotics: Where Flavor Meets Function

Gut health is going mainstream — and it’s delicious.  As consumers continue to prioritize wellness, prebiotic beverages are carving out a strong position in the functional drink space. These products combine science-backed benefits with craveable, nostalgic flavors, offering a compelling blend of indulgence and functionality.