[The Trends]

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BRANDS PROFIT BY GOING BACK TO NATURE

Botanical profiles evoke a natural and clean connotation. 30% of white spirit buyers note a product's natural flavor and raw ingredients used as important attributes

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GREATER SELECTIONS INCREASE CONSUMPTION

46% of US adults who drank more beer in 2018 increased consumption because better selections were available. As a result, breweries experiment with new ingredients for added flavor and functionality.

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INGREDIENTS MATTER FOR CONSUMERS

As alcohol manufacturers increase transparency, quality and natural ingredients convey a higher quality product.  Premium brand drinkers note natural flavor, ingredients used, and craft as important alcohol purchase drivers.

Botanical Profiles - Paragraph

Botanical extracts and essences can provide natural color, functionality, and full flavor profiles suitable for a range of taste preferences, and align with the clean label megatrend.
Millennials, coined The Adventurous Consumer, drive the boom in botanical profile interest, as they continue to move away from overly sweet beverages and seek out natural ingredients.

[Botanicals at Synergy]

Learn more about Synergy's cleanest label ingredients.

Lavender is listed as an Inspiring Flavor of 2019. Check out this and our other Inspiring Flavors here.

Our line of Synergy Pure essences and extracts are naturally sourced from the plant, providing true-to-nature taste through proprietary processing techniques.

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To learn more about available botanical ingredients or to request a sample,
contact us today.

 

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Sources: Mintel, FoodIngredientsFirst

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