Botanical Alcohol Trends
As consumer interest in natural products continue to grow,
botanical flavor options become more popular in the alcohol space as
herbal, floral, and spice profiles convey a natural connotation.
[The Trends]
Botanical profiles evoke a natural and clean connotation. 30% of white spirit buyers note a product's natural flavor and raw ingredients used as important attributes
46% of US adults who drank more beer in 2018 increased consumption because better selections were available. As a result, breweries experiment with new ingredients for added flavor and functionality.
As alcohol manufacturers increase transparency, quality and natural ingredients convey a higher quality product. Premium brand drinkers note natural flavor, ingredients used, and craft as important alcohol purchase drivers.
Botanical Profiles - Paragraph
Botanical extracts and essences can provide natural color, functionality, and full flavor profiles suitable for a range of taste preferences, and align with the clean label megatrend.
Millennials, coined The Adventurous Consumer, drive the boom in botanical profile interest, as they continue to move away from overly sweet beverages and seek out natural ingredients.
[Botanicals at Synergy]
Lavender is listed as an Inspiring Flavor of 2019. Check out this and our other Inspiring Flavors here.
Our line of Synergy Pure essences and extracts are naturally sourced from the plant, providing true-to-nature taste through proprietary processing techniques.
Contact us
To learn more about available botanical ingredients or to request a sample,
contact us today.
Sources: Mintel, FoodIngredientsFirst
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