Botanical profiles evoke a natural and clean connotation. 30% of white spirit buyers note a product's natural flavor and raw ingredients used as important attributes
46% of US adults who drank more beer in 2018 increased consumption because better selections were available. As a result, breweries experiment with new ingredients for added flavor and functionality.
As alcohol manufacturers increase transparency, quality and natural ingredients convey a higher quality product. Premium brand drinkers note natural flavor, ingredients used, and craft as important alcohol purchase drivers.
Lavender is listed as an Inspiring Flavor of 2019. Check out this and our other Inspiring Flavors here.
Our line of Synergy Pure essences and extracts are naturally sourced from the plant, providing true-to-nature taste through proprietary processing techniques.
Sources: Mintel, FoodIngredientsFirst
Follow Us