Insights

Sweet Heat Becomes a Lifestyle Flavor

Swicy – where sweet meets heat – has evolved from a trend into a core flavor language. Sweet-and-spicy combinations aren’t just showing up on menus this year; they’re shaping consumer expectations for excitement, indulgence and emotional payoff.

Fiber-Maxxing: How Fiber is Shaping Functional Food Innovation

For the past few years, consumers have been on a mission to get more nutritional benefit from their food. Protein has dominated the conversation, showing up in everything from cereals and coffees to snack bars and pasta. But now, fiber-forward innovation is joining the mix as the next nutritional powerhouse.

Market & Industry Insights

The Rise of SW Flavor Mashups: Why Swicy, Swalty, Switter and Swavory is Dominating

Consumers in 2026 are craving more than one-note flavor experiences. They want contrast, complexity, surprise and craveability in every bite and sip. That demand is fueling one of the biggest innovation opportunities in food and beverages: SW flavor mashups.

Consumer Insights

Ice Cream in America: The Trends Reshaping Frozen Treats in 2026

Consumers are seeking new experiences while still craving comfort and familiarity, so the U.S. ice cream market is entering a period of exciting transformation. Today’s frozen treats are balancing nostalgia with innovation, and global inspiration with classic American parlor favorites.

Food & Beverage Trends

Hugo Spritz: It’s the Cocktail of Summer 2026

Move over, Aperol Spritz. Summer 2026 belongs to the Hugo Spritz. Originating in Northern Italy, the Hugo Spritz has quietly evolved from a European favorite into this year’s must-have cocktail.