Insights

Market & Industry Insights

The Rise of SW Flavor Mashups: Why Swicy, Swalty, Switter and Swavory is Dominating

Consumers in 2026 are craving more than one-note flavor experiences. They want contrast, complexity, surprise and craveability in every bite and sip. That demand is fueling one of the biggest innovation opportunities in food and beverages: SW flavor mashups.  

Consumer Insights

Ice Cream in America: The Trends Reshaping Frozen Treats in 2026

Consumers are seeking new experiences while still craving comfort and familiarity, so the U.S. ice cream market is entering a period of exciting transformation. Today’s frozen treats are balancing nostalgia with innovation, and global inspiration with classic American parlor favorites.

Food & Beverage Trends

Hugo Spritz: It’s the Cocktail of Summer 2026

Move over, Aperol Spritz. Summer 2026 belongs to the Hugo Spritz. Originating in Northern Italy, the Hugo Spritz has quietly evolved from a European favorite into this year’s must-have cocktail.

Consumer Insights

Pork’s Next Chapter: A More Flavor-Responsive Future

Pork is entering a new phase of innovation.  For years, pork has remained a steady presence across retail and foodservice. It’s familiar, versatile and widely accessible. Today, new signals suggest the category is evolving. Not through a single breakout product or fleeting menu trend, but through a broader repositioning around flavor, convenience and modern eating occasions.

Consumer Insights

Gut Health, Functional Greens & the New Era of Healthy Aging

Wellness is being redefined; not as isolated health wins, but as a connected system where nutrition delivers daily performance, long‑term resilience, and emotional reassurance. Today’s consumers aren’t chasing perfection. They’re looking for simple, repeatable choices that unlock multiple benefits at once. 

Consumer Insights

Boosted Beverages: How Flavor Is Redefining Functional Nutrition

Protein may dominate the nutrition conversation—but beverages are where it’s being won. As consumers increasingly expect health benefits without changing their routines, drinks have become the most convenient, craveable way to deliver nutrition. From protein and prebiotics to vitamins and minerals, beverages are no longer just hydrating—they’re working harder.