Insights
Trendspotting: Exploring Ube’s Rising Popularity
In the world of food and drink trends, one vibrant ingredient is capturing the attention of food enthusiasts worldwide: Ube. This stunning purple yam is making waves not only for its color but also for its delightful flavor and versatility in culinary creations.
read moreHoly Mackerel! Consumers are Hooked on Tinned Fish
Consumers in the United States either love tinned fish or hate it. The common perception is that if it’s in a can, it’s inferior to fresh varieties. Overseas, especially in Portugal, France, Italy and Spain, canned fish or conservas is a common staple in the cuisine and considered a delicacy.
read moreConsumers Prefer the Taste of Pure Vanilla Extract in Sweet Treats
Nearly half of consumers say it’s most important for them to have natural vanilla flavor on the label when buying sweet treats, but when it comes to taste, 46% prefer pure vanilla extract, according to a new survey conducted by Synergy Flavors.
read moreNurturing Your Mood Through Functional Beverages
Consumers today are prioritizing emotional well-being to maintain a balanced and fulfilling life. The need for effective ways to support our emotional health has led to a growing interest in functional beverages to nourish our minds and bodies.
read moreInspiring Seasons: Spring
Spring is the season for awakening the senses and rejuvenating the palate. It’s the time of year when the freshest flavors in the natural world come into season and new life is given to fresh fruit, berries, herb and floral flavors.
read moreThe Hydration Revolution: An Evolution of Consumer Interest and Responding Innovation
Hydration is essential for every life form to survive, and while there are competing reports on how much water should be drunk for optimal health, consumers today are actively seeking more ways to quench their thirst.
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