Insights

Market & Industry Insights

Exploring Cookie Trends & LTO Flavors

Cookies are more than just a treat — they’re a canvas for creativity, a vessel for nostalgia, and a centerpiece for celebration. As we move through 2025, seasonal cookie flavors and limited-time offerings (LTOs) are evolving to reflect not only the time of year but also the emotional and cultural moments that define it.

Consumer Insights

Global Street Food at Home: How Consumers Are Embracing World Flavors

As global palates expand, consumers are increasingly seeking out authentic, regional flavors — whether from the comfort of their kitchens or through vibrant street food experiences. Let’s explore how different global cuisines are being consumed, what’s enabling this shift, and where brands can seize new opportunities.

Market & Industry Insights

Inspiring Seasons: Summer

Summer is the season of sitting in the sun as the scent of wildflowers drifts through the air, fresh fruit lingers on your tongue, and ice-cold lemonade keeps you refreshed. Sit back as the golden glow of the sunset fades to night and the crackle of bonfire completes the day in a season made to […]

Market & Industry Insights

Less Sugar, More Flavor: Why Cutting Sugar Is a Top Priority for Beverage Brands

Today’s beverage landscape is all about offering healthier options, and sugar reduction sits at the top of brands’ to-do lists. Health experts and governments have been pushing for lower sugar – WHO recommends free sugars be under 10% of calories, and even tighter (≤5%) if possible.

As 2025 unfolds, beverage brands are diving into an exciting evolution marked by boundary-pushing flavors, functional benefits, and global inspiration. From coffee to cocktails, hydration to herbal infusions, consumers are demanding more: more purpose, more novelty, more storytelling.

Food & Beverage Trends

Fire & Spice: Turning up the Heat with Bold Flavors

Embraced for bold flavors and perceived health benefits, spicy dishes continue to captivate taste buds across cultures and cuisines. Globally, 22% of consumers are looking for more intense, bold flavors and 15% seek more complex flavors, according to Innova Market Insights.