Insights

Food & Beverage Trends

Functional Waters: Hydration with Purpose

Water is evolving — and so are consumer expectations. Today, hydration is no longer just about quenching thirst. It’s about supporting wellness goals, enhancing mood, and delivering benefits in every sip. Consumers are all in on hydration and health, and they’re pushing water further than ever before. 

Consumer Insights

The Rise of Non-Dairy Milk: Flavor & Function

In just over a decade, non-dairy milk has gone from a niche option on grocery store shelves to a mainstream staple in homes, cafés, and restaurants across the globe. Once led by soy milk, today’s marketplace includes almond, oat, coconut, cashew, rice, pea, and emerging options like hemp and barley. Non-dairy milk has grown into […]

The Situation at a Glance The global flavor industry is experiencing an unprecedented price surge on synthetic vanillin and ethyl-vanillin — two of the most widely used aroma compounds in food and beverage — from Chinese suppliers. Driven by raw material scarcity and pricing pressures, recent US trade action amplified this as the US Department […]

Food & Beverage Trends

The Taste of Prebiotics: Where Flavor Meets Function

Gut health is going mainstream — and it’s delicious.  As consumers continue to prioritize wellness, prebiotic beverages are carving out a strong position in the functional drink space. These products combine science-backed benefits with craveable, nostalgic flavors, offering a compelling blend of indulgence and functionality. 

Market & Industry Insights

Inspiring Seasons: Fall Flavors

As autumn settles in, the world transforms with vibrant leaves and a crispness in the air that signals the arrival of cozy comforts. This season is all about embracing warmth, nostalgia, and the familiar tastes that bring people together. From smooth pumpkin pie and spiced cider to juicy roasted turkey and sweet caramel treats, fall […]

Hydration is trending—and it’s never been more expressive. What was once considered a bland necessity is now a canvas for creativity, thanks to the viral #WaterTok trend. With over 1 billion views on TikTok (Innova Market Insights), this movement has transformed water into a customizable, expressive ritual — redefining how consumers approach hydration and what […]