Insights

Consumers in the United States either love tinned fish or hate it. The common perception is that if it’s in a can, it’s inferior to fresh varieties. Overseas, especially in Portugal, France, Italy and Spain, canned fish or conservas is a common staple in the cuisine and considered a delicacy.

Nearly half of consumers say it’s most important for them to have natural vanilla flavor on the label when buying sweet treats, but when it comes to taste, 46% prefer pure vanilla extract, according to a new survey conducted by Synergy Flavors.

Consumers today are prioritizing emotional well-being to maintain a balanced and fulfilling life. The need for effective ways to support our emotional health has led to a growing interest in functional beverages to nourish our minds and bodies.

Spring is the season for awakening the senses and rejuvenating the palate. It’s the time of year when the freshest flavors in the natural world come into season and new life is given to fresh fruit, berries, herb and floral flavors.

Hydration is essential for every life form to survive, and while there are competing reports on how much water should be drunk for optimal health, consumers today are actively seeking more ways to quench their thirst.

Synergy Flavors’ annual predictions of the five most influential trends we expect to see this year in several segments across the food, beverage and nutrition industry.