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2020 is predicted to be the start of a lively decade filled with social and cultural innovation. Wanderlust, Vintage and Mindfulness are three Inspiring Trends that will influence the market in 2020, with new food, beverage and nutrition flavor profiles heavily influenced by these consumer-driven, cross-market trends.
This year, Synergy Flavors calls out Red Cherry Blossom, French 75 and Honey Pear as the Inspiring Flavors of 2020!
A strong desire for exploration is changing the way food and beverage products are perceived. As more American travelers visit international destinations, many opt to live like a local to uncover the region’s cuisine, citing culinary exploration as an inspiration for global travel. These foreign experiences have influenced the daily life of younger consumers, as their consumption habits have grown more diverse in recent years.
Living in a digital age filled with social media reminding us of what happened “a year ago today” or even “10 years ago today,” consumers are reminiscent of an earlier time. Fond memories fuel the merging of the past into the present, offering not only the opportunity to re-experience previous moments, but also to learn and grow from them as well.
How we perceive health and wellness is an ever-changing concept, evolving into an overall conscious state of awareness, embracing health of the mind, body, and environment. As consumers begin treating their bodies like an ecosystem and seeking personalized solutions that complement their evolving needs, so too are they conscious of the impact these solutions have on the world in which we live.
Aside from growing into one of the hottest travel destinations in recent years, Japan is under global spotlight as the official host of the XXXII Olympic Summer Games. Cherry blossom, the infamous flower of Japan, has recently shown a growth in popularity within restaurants and will certainly be a focus for product launches in 2020 and coming years.
Inspired by the international sporting event, the continued growth of floral profiles both on-and-off-premise, and the Wanderlust Inspiring Trend, Synergy Flavors combined cherry blossom’s delicate floral notes with a subtle hint of red apple, creating a Red Cherry Blossom flavor that will fuel consumer’s desire for familiar flavor exploration in 2020.
2020 is predicted to be the start of a lively decade with distinct parallels to the Roaring 20’s. With vintage-inspired trends and nostalgia making a comeback, consumers look to modernize the past into their 21st century lifestyles.
French 75, a 1920’s-era cocktail featuring champagne, lemon juice, and gin, is a trendsetting flavor profile that allows the past and future to merge. With an increasing interest in Vintage inspired products, the growing presence of mocktails both on-and-off premise, and the cocktail’s main ingredients reaching their highest popularity in recent years, French 75 is in an optimal position to influence innovation throughout 2020.
The definition of ‘healthy’ is evolving and the holistic angle of wellness and nutrition is becoming more powerful and persuasive. Functional benefits are leading claims across different categories. Ethical, sustainable and environmentally friendly brands are appealing to consumers who show increased concern about how food affects the health of the planet, as well as their own health. 2020 also marks Earth Day’s 50th anniversary, which is expected to create opportunities for brands wanting to explore a holistic health claim in their products.
Inspired by the clean label, holistic and planetary health concerns, and the Mindfulness Inspiring Trend, Synergy Flavors combined a leading fruit profile with one of the fastest growing flavor pairings, natural sweetener of choice, and naturally functional food ingredients to create Honey Pear, a flavor combination that will intrigue the consumer with its ‘pure’ connotation.
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