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2020 is predicted to be the start of a lively decade, anticipated to be a year filled with social and cultural innovation. International cuisine, vintage-inspiration and holistic health and wellness are three of the top trends that will influence the market in 2020, with new food, beverage and nutrition flavor profiles heavily influenced by these consumer-driven, cross-market trends.
This year, Synergy Flavors calls out Red Cherry Blossom, French 75 and Honey Pear as the Inspiring Flavors of 2020!
Aside from growing into one of the hottest travel destinations in recent years, Japan is under global spotlight as the official host of the XXXII Olympic Summer Games. Cherry blossom, the infamous flower of Japan, has recently shown a growth in popularity within restaurants and will certainly be a focus for product launches in 2020 and coming years.
Inspired by the international sporting event and the continued growth of floral profiles both on-and-off-premise, Synergy Flavors combined cherry blossom’s delicate floral notes with a subtle hint of red apple, creating a Red Cherry Blossom flavor that will fuel consumer’s desire for familiar flavor exploration in 2020.
2020 is predicted to be the start of a lively decade with distinct parallels to the Roaring 20’s. With vintage-inspired trends and nostalgia making a comeback, consumers look to modernize the past into their 21st century lifestyles.
French 75, a 1920’s-era cocktail featuring champagne, lemon juice, and gin, is a trendsetting flavor profile that allows the past and future to merge. Combining the increased interested in category-blurring flavor profiles and mocktails with younger consumers, and the cocktail’s main ingredients at their highest peak of popularity in recent years, the French 75 flavor is in an optimal position to innovate products in 2020.
The definition of ‘healthy’ is evolving and the holistic angle of wellness and nutrition is becoming more powerful and persuasive. Functional benefits are leading claims across different categories. Ethical, sustainable and environmentally friendly brands are appealing to consumers who show increased concern about how food affects the health of the planet, as well as their own health. 2020 also marks Earth Day’s 50th anniversary, which is expected to create opportunities for brands wanting to explore a holistic health claim in their products.
Inspired by the holistic and planetary health trends, Synergy Flavors combined a leading fruit profile with one of the fastest growing flavor pairings, natural sweetener of choice, and naturally functional food ingredients to create Honey Pear, a flavor combination that will intrigue the consumer with its ‘pure’ connotation.
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