Coming Soon: 5 Trends to Watch in 2026
2026 is shaping up to be a year of bold innovation and sensory excitement across food and beverage. From adventurous flavor mashups to functional wellness, brands are reimagining indulgence and everyday rituals.
Here’s a sneak peek at the five trends that will define the year ahead.
1. Flavor Mashups Take Center Stage
Sweet meets spicy, salty, bitter, and savory in unexpected ways. “Swicy” (sweet + spicy) leads the charge, while combinations like Swalty and Swavory are gaining traction. Think hot honey desserts, miso chocolate chip cookies, and smoky caramel sauces—perfect for adventurous palates and social media buzz.
2. Affordable Luxury in Dairy
Consumers crave indulgence without breaking the bank. Expect elevated textures, nostalgic flavors like salted caramel and Belgian chocolate, and premium packaging cues in yogurt, ice cream, and creamers. These “treat yourself” moments deliver comfort and sophistication at accessible price points.
3. Experiential Sweet Treats
Seasonal and limited-time offerings are booming, with global inspiration and photogenic appeal. Retro desserts like tiramisu and s’mores are being reimagined with layered textures and premium inclusions. Crunch is king—think crispy coatings, freeze-dried fruit bits, and multi-sensory indulgence.
4. Functional Beverages Redefine Rituals
Coffee and tea are evolving into wellness tools, blending flavor with function. Look for clean-label RTDs infused with adaptogens, collagen, and nootropics, alongside indulgent profiles like smoked vanilla chai and salted caramel cold brew. Ritual meets personalization in formats designed for convenience and health.
5. Sports Nutrition Goes Mainstream
Clear protein drinks and ultra-filtered shakes are making high-protein, low-sugar options more appealing and versatile. Paired with fruit-forward flavors and functional benefits, these innovations cater to active lifestyles and everyday wellness—without sacrificing taste or texture.
Stay Connected in 2026
From bold flavors to functional formats, 2026 is all about blending indulgence with innovation. Stay tuned as we dive deeper into each trend and explore how brands can lead the way in this exciting new era. Watch your inbox to be the first to access these trends in January and follow us on LinkedIn and Instagram for more.
insights