Capturing The Consumer Voice

Innovation succeeds when it satisfies customer needs, wants and ambitions.

We bring the consumer voice to life to support your innovation cycle with category insights, analysis of key trends and identification of  white space opportunities across food, beverage, and nutrition categories.

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Inspiring Trends

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We’re passionate about staying at the forefront of food and beverage trends by not only monitoring and analyzing the latest consumer behaviors around the world but also anticipating and influencing the future direction of the industry for years to come.

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Trendcast Podcast

Synergy-Trendcast

Trendcast is our must-listen food and beverage podcast, dedicated to discussing the latest consumer trends, innovations and other hot topics across global food and beverage categories.

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Flavor Checklist

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Get quick guidance on steps you can take to deliciously flavor your plant-based food based on the criteria below.

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Innovation at Synergy

We have developed a cutting-edge sensory methodology that provides a robust, data-driven foundation to help us make sound decisions and continually push the envelope in pursuit of the perfect flavor solution.

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Technical Reports

Our global team of experts is standing by to help you meet your flavor challenges. Read our reports and whitepapers to find out more about our passion for technology and innovation.

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